Meet Our Team
Meet our dedicated Parking Management and Public Safety Experts
Meet our Leadership Team
After Steve graduated from Baylor University, he was hired as a software developer for Cardinal Tracking. Throughout his career, Steve has developed software, managed development and support teams, and developed new business opportunities for Cardinal. In 2003, Steve was promoted to President and CEO and continues in that role today.
Mike is the Product Development Manager at Cardinal Tracking with over 23 years’ experience in software development and system architecture. Mike leads and mentors a team of developers in developing and delivering scalable, high-performance, enterprise business solutions to our customers. He has over 30 years’ experience in the technology industry leading technical teams and providing hands-on technical programming expertise.
Eddie is the Business Manager for Enterprise Accounts/Special Projects. Eddie has been with Cardinal Tracking since 2007 working in various roles along the way including Product and Project Manager positions. Eddie currently leads his team in strengthening our relationship with our enterprise accounts by providing outstanding customer support and custom software solutions.
Laura is the Public Safety Business Unit Manager for Cardinal Tracking. She has been a part of the Cardinal team for the last 20 years in many areas from Training/Support to Project Management to Sales to Manager of the Public Safety Product line. Before Cardinal, Laura was a Lieutenant at the UT Arlington Police Department where she managed records (she was a Badge user even then) and IT. She received her Bachelor’s Degree from Baylor and has her Master’s Degree in Public Administration from the University of Texas at Arlington.
Jeremy has been an integral part of Cardinal since 1998, where he leads as the Business Manager for Cardinal’s Parking Solutions. With a degree in business from the University of North Texas and holding a CAPP certification, Jeremy brings a wealth of expertise to his role.
He orchestrates the strategic direction of our SaaS-based parking applications, ensuring they remain at the forefront of innovation while being intensely client-centric. Jeremy’s leadership extends across the entire lifecycle of our product suite, driving client satisfaction and fostering a culture of continuous improvement within the parking division.
Meet our Sales Team
Troy is the Business Development Manager at Cardinal Tracking and leads our B2B sales department and develops relationships with our partners. Troy has been with Cardinal Tracking since 2004 and has worked in various sales-related roles along the way with a specialty in hardware knowledge and currently supports the different business channels at Cardinal.
Phone number: 800.285.3833 ext. 340
Christi returned to Cardinal Tracking after many years of working in various sales and marketing positions around the U. S. Her previous work at Cardinal Tracking was to provide installation and training on TickeTrak and Courts. Christi returned as Marketing Manager for Cardinal Tracking and now has added sales to her role. She enjoys visiting with customers to provide the best solution for each instance.
Phone number: 800.285.3833 ext. 135
Phone number: 800.285.3833 ext. 353
Elaine Morris comes to Cardinal Tracking with a strong academic background, holding an MBA from Oklahoma State University. Elaine has embarked on an exciting new chapter as the Regional Sales Manager in the parking industry.
New to the team and to the realm of parking solutions, Elaine’s fresh perspective brings a unique blend of academic excellence and a thirst for new challenges. Her MBA serves as a testament to her commitment to continuous learning and her ability to translate theoretical knowledge into practical, results-oriented strategies.
Phone Number: 800.285.3833 ext. 313
Tim is a Regional Sales Manager for Cardinal Tracking, Inc. With over 20+ years of experience in the technology industry. Tim has worked with Enterprise Level IT solutions including unified communications, wireless data, video technologies, virtual video events and e-Learning. He brings extensive experience in working with professionals from diverse backgrounds within Municipal and Higher Education institutions across the US. He currently serves on the Board of Directors for the Carolina Parking and Mobility Association. He is responsible for working with TickeTrak Clients in North Carolina, South Carolina, Tennessee, Kentucky and West Virginia.
Phone Number: 800.285.3833 ext. 384