Meet Our Team

Meet our dedicated Parking Management and Public Safety Experts

Meet our Leadership Team

Steve Leuschner

President/CEO

After Steve graduated from Baylor University, he was hired as a software developer for Cardinal Tracking. Throughout his career, Steve has developed software, managed development and support teams, and developed new business opportunities for Cardinal. In 2003, Steve was promoted to President and CEO and continues in that role today.

Peter Kimura

VP of Sales and Marketing

Peter joined Cardinal in 2015 after spending 14 years at Trimble Navigation where he has served as the Sales Manager both domestically and globally. Also, while he was at Trimble, he served as Director of Sales of the mobile hardware division. In his current role at Cardinal, VP of Sales and Marketing, Peter manages both the Sales and Marketing teams.

Mike Basaldua

Product Development Manager

Mike is the Product Development Manager at Cardinal Tracking with over 23 years’ experience in software development and system architecture. Mike leads and mentors a team of developers in developing and delivering scalable, high-performance, enterprise business solutions to our customers. He has over 30 years’ experience in the technology industry leading technical teams and providing hands-on technical programming expertise.

Eddie Garza

Business Manager for Enterprise Accounts/Special Projects

Eddie is the Business Manager for Enterprise Accounts/Special Projects. Eddie has been with Cardinal Tracking since 2007 working in various roles along the way including Product and Project Manager positions. Eddie currently leads his team in strengthening our relationship with our enterprise accounts by providing outstanding customer support and custom software solutions.

Laura Mason

Laura Mason, Operations Manager and Public Safety Business Manager

Laura is the Public Safety Business Unit Manager for Cardinal Tracking. She has been a part of the Cardinal team for the last 20 years in many areas from Training/Support to Project Management to Sales to Manager of the Public Safety Product line. Before Cardinal, Laura was a Lieutenant at the UT Arlington Police Department where she managed records (she was a Badge user even then) and IT. She received her Bachelor’s Degree from Baylor and has her Master’s Degree in Public Administration from the University of Texas at Arlington.

Meet our Sales Team

Michelle Lanham

public safety Sales Manager

Phone number: 800.285.3833 ext. 353

Elaine Morris

Regional sales manager

Elaine Morris comes to Cardinal Tracking with a strong academic background, holding an MBA from Oklahoma State University. Elaine has embarked on an exciting new chapter as the Regional Sales Manager in the parking industry.

New to the team and to the realm of parking solutions, Elaine’s fresh perspective brings a unique blend of academic excellence and a thirst for new challenges. Her MBA serves as a testament to her commitment to continuous learning and her ability to translate theoretical knowledge into practical, results-oriented strategies.

Phone Number: 800.285.3833 ext. 313

TIM MACELDOWNEY

Regional sales manager

Tim is a Regional Sales Manager for Cardinal Tracking, Inc. With over 20+ years of experience in the technology industry. Tim has worked with Enterprise Level IT solutions including unified communications, wireless data, video technologies, virtual video events and e-Learning. He brings extensive experience in working with professionals from diverse backgrounds within Municipal and Higher Education institutions across the US. He currently serves on the Board of Directors for the Carolina Parking and Mobility Association. He is responsible for working with TickeTrak Clients in North Carolina, South Carolina, Tennessee, Kentucky and West Virginia.

Phone Number: 800.285.3833 ext. 384